Email Marketing Best Practices – Part 1
Email Marketing Best Practices – Part 1
Email marketing is a great way to build a highly successful, long term business on the internet. However, there are a few email marketing best practices that you need to follow in order to make sure you are doing it the “right” way.
Best practice number 1 – Make sure you have permission to mail
Out of all the email marketing best practices, this one is by far the most important. You need to always make sure you have permission to send the emails to your prospects. This can be accomplished by a simple opt in page. When people go to that page, they see your offer and make the decision whether or not they want to give you their name and email address. Once they do, you now have permission to send them emails until they choose to “opt-out”.
Best practice number 2 – Stay relevant
Just because people opt in to your email list does not mean you can send them anything you want. It needs to be relevant. For example, I run a highly successful “internet marketing” business, and the people that opt into my list are people that are interested learning how to make money online. So that’s what type of emails I send them. They did not opt in for information on how to train wild monkeys, so I don’t send them offers on this type of “off the wall” stuff. I always keep it relative.
Best practice number 3 – Don’t neglect your list
If you give away a free video training to everyone that opts in to your list, be sure to follow up with them and stay in constant contact. This is how you will turn your list into money. People buy things from people they know, like, and trust. The best way to get people to know like and trust you is to send them regular emails that actually add value to their life. This is the best way to ensure that the people on your list don’t forget about you. As an example, I try and send an email to my list once a day.
Best practice number 4 – Your list is not an ATM
When you begin to build a list, you will soon discover how easy it is to type up an email, recommending a product or service and make some quick money from the people that buy. This will make you tempted to send out offers more frequently so you can make even more money. DON’T DO IT. You should not treat your list like an ATM machine. You should treat them like the people that they are, and send them stuff that adds value to their life. Let them know that you actually care about them and are here to help. This will serve you well in the long run, and make your list 100x more profitable.
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